The last time we saw Prince Lorenzo Borghese, he was trying to find love on the ninth season of The Bachelor — to no avail.

Now, the entrepreneur and animal lover plans to find the perfect match — for seven-month-old malti-poo Bond, reports MSNBC.

Yup, seems like Borghese is launching a new Internet-based series called America’s Next Top Dog: The Princess. Seriously.

But this time, there’s a reason the ladies might fight — they’re actually bitches who will vie for the attention of Borghese’s bow-tie wearing pup.

“I wanted to create something hysterically funny and entertaining,” Borghese told People Pets. “It makes people realize how important animals are in their lives.”

Thankfully, it seems like the online show is in on the joke, spoofing the reality dating circuit, as well as well-known celebrities and characters. The webisodes even feature one “bitchlorette” Chihuahua named Heidi Hills and a glasses-wearing pit bull named Palin.

While the star of the show is Bond, in real life, the dog is named Theodore and is just a regular pooch who belongs to a friend of Borghese’s.

You can catch the nine-webisode series on royalpetclub.com.

denette@tvguide.ca

 

Follow Denette on Twitter!

Follow TV Guide Canada on Facebook