If you have kids or hormonal tweens, you probably were forced — er, asked — to view Camp Rock 2: The Final Jam on Friday night. And although watching the Jonas Brothers might not have been your ideal way to kick off the long Labour Day weekend, you weren’t alone in doing so — the two-hour TV flick raked in an astounding eight million viewers.
Starring Demi Lovato (Sonny With a Chance) and the aforementioned Jo Bros, Camp Rock 2 “celebrates musical passion and cool dance moves, and typifies the channel’s brand values with its emphasis on teamwork, standing tall for your beliefs and enjoying the journey as well as the goal,” according to a Disney press release.
Clearly, it’s resonating with young viewers, as the show became the year’s No. 1 cable movie, as well as the No. 1 Labour Day weekend telecast ever among kids aged 6-11 and tweens aged 9-14. Or, maybe it's just the Jo Bros looks.
Additionally, Camp Rock 2 defeated its closest broadcast competition by 95 per cent (eight million versus 4.1 million on ABC), and surpassed fellow kid channel Nickelodeon by a whopping 539 per cent.
Camp Rock 2, the sequel to the original 2008 Camp Rock flick, was filmed in Toronto and at area summer camps. For those interested in reliving the fun, the movie hits stores on both standard disc and Blu-ray DVD today.
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